“Identifying new customers distracts me from serving current customers!”
And serving current customers distracts you from identifying new customers.
You can’t have one without the other. Yet it’s a struggle to do both simultaneously. That’s the catch to running a business. It’s hard to serve current customers and identify new customers at the same time. They’re very different activities. They require very different skill sets.
It seems like a Catch-22, but there’s help…
You want to serve your customers profitably. That’s where your margin is. A big distraction is customer acquisition. That’s part of your “overhead”. Customer acquisition reduces your margin, because it distracts you from doing what you’re in business to do.
Someone else can identify your new customers
You’ve identified your target market and you’re already making things people want. So, spend your time and effort focused on doing that. This focus allows you to delight and retain your existing customers. Meanwhile, someone else is helping you locate who your next customers are.
Large enterprises have people dedicated to customer identification and acquisition. For SMBs, employing such a staff fulltime is unrealistically inefficient. You’ve got to focus on the main part of your business while controlling costs.
Customer acquisition as-a-service helps control costs
SMBs use Software-as-a-Service to control costs. But software is just one thing that can be provisioned this way. Customer acquisition can be a service too, and LeadGenius provides it. LeadGenius employs qualified workers to identify customers for you based on your objectives. You control costs by hiring them only when you need to.
You know what your business does, so you have an idea of the types of customers you’d like to have. The LeadGenius team will consult on the correct channels to utilize to gather information on prospective customers. Then, a team of outreach specialists researches leads based on your criteria. Professionals manage the team and deliver your results. While this is happening, you can focus on other important parts of your business
Outsourced targeting works
A benefits, payroll, and HR outsourcing firm uses LeadGenius to contact 300 new potential customers each week, with an average of about 100 replies and 30 sign-ups for demos. From there, the firm takes over and closes the sale. Companies with a clear understanding of their goals, objectives and target demographic continue to see positive results. This case study explains how the process works.
Do what you’re good at. By letting someone else take on the burden of identifying new customers, you can focus on the business of serving, delighting, and retaining your current customers.