TechCrunch: Y Combinator Alum MobileWorks Aims To Make Acquiring Users Easier with LeadGenius

TechCrunch recently reviewed LeadGenius, a MobileWorks service providing customer acquisition as a service– a simplified solution for garnering new users and customers.

Excerpt from the article:

If you’re a company looking to drum up some new users, the process seems simple enough — you shell out your monthly fee depending on the level of support you need and let the LeadGenius team do its thing. That “thing” naturally involves plenty of conversations.

“They’ll come to us and talk about where they found their first users and what they look like,” Kulkarni explained. “From there we discuss where to find reproducible sources of users.” Once that team has dug into the meat of a business, they’ll start trawling sources like LinkedIn, Kickstarter, and even CrunchBase in search of leads that could stand to benefit from a client’s offerings. Of course, much of that legwork can be invisible to the company that requested it — LeadGenius handles some of the initial outreach and qualification so in the end that client company gets leads to try to seal the deal with.”

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